I believe that successful products come from a shared understanding of a problem and a human-centric approach to solutions. I’m educated at Hyper Island, learning UX in the world-leading industry specialist school & leadership at UGL. In the last 7 years, I’ve worked with over 15 amazing clients across 3 continents. I am a maker who loves rapid prototyping, leading UX research and multidisciplinary collaboration.
I blend research, design thinking, leadership, product design and team development skills to achieve business results.
Creating and visualising a crystal clear vision that the whole team can work towards. In every project, we need to define the ultimate dream scenario. Looking at this with a tangible lens, what would the ideal output and outcome look like on this day 1 year from now? 5 years? What needs to happen for this to be the reality? Let’s come together and clarify how could we measure it before strategy definition!
Understanding and validating the core needs of the people we’re designing for. What are they dreaming of and how can the digital service or product help solve problems these humans have.
“There’s no team without trust,” says Paul Santagata, Head of Industry at Google. The two-year study on team performance, revealed that the highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake.
We explore the key to complex systems, and accept uncertainty and the fact that complex system problems demand complex solutions.
My values are clarity, empathy and lifelong learning and these ideals guide my approach to problem-solving.
Ways of working session
Team member dreams & objectives
Team profiles
Project context mapping
Project canvas 1 pager
Challenging the brief
Defining success metrics
Generative research
Stakeholder interviews
Guerrilla Research(my favourite)
Strategy canvases
Root problem framing
Target group definition
Gather inspiration
Vision framing workshops
Multi-disciplinary Design Studios
Low fidelity prototyping
High fidelity prototyping
Experiment metrics formulation
Recruitment
Concept testing
Usability testing
Building the thing right.
Prioritisation/realist workshops
Story-mapping
Backlog creation
Feedback stream
Analytics and metrics
Funnel / conversion rate optimisation
“Jules is a real force of nature – she not only is a talented product designer with a careful eye for detail, she is also a gifted service designer. Jules can also expertly lead user experience research, as I have witnessed while working with her on a high-profile cross-government engagement. No matter how complicated the challenge, Jules approaches problems with a smile and determination. She is a fantastic team-player.”
“Working with Jules always feels like a collaboration, shes has great ideas of her own but always open to other opinions and adapts where shes sees fit. I've been enjoying the usage of figma, miro and notion as initiated by Jules”
“Jules has a keen eye for how details fit into the bigger picture and a talent for all design tasks, from iconography through to multi-application holistic design. Jules has an inquisitive mind, seemingly endless patience and a boundless enthusiasm to absorb tasks outside of her normal remit.``
In this Medium article I am sharing how to faciliate a session to uncover blindspots and give peer feedback in your team – even remotely.
