I’m an Digital Product Designer based in London. 8 years of experience in various sectors.

Currently working for Zone.

Swedish native, raised in Stockholm. Previously lived and worked in Sydney and Shanghai. Educated at Gothenburg Uni (Digital Imaging 2011), Hyper Island (Digital Media 2014′ & UX 2021′) & Leadership at UGL.

I believe that successful products come from a shared understanding of a problem and a human-centric approach to solutions.

I’m a certified Design mentor via ADPlist and BIMA. In 2023, I was announced a winner of the TechWomen100 Awards

I have high expectations on the companies and teams I work in. I want to work in a collaborative and multi-disciplinary environment where I’m expected to be involved throughout the entire design process, with agile team spirit and good laughs.

I’m a continuous thirsty learner & today, my experience ranges from delivering fully responsive projects for clients across three continents to rapid prototyping, user testing, leading design sprints, user story mapping and UXD research.


London, UK

Favourite book

Just Enough Research


8 years

Favourite saying

The only type of failure that exist is not even trying

Super power

Rapid high fidelity prototyping

Favourite tool



Being part of one of the leading agencies in the UK – Zone. Team building at its best – turning the office into a crazy golf course.

Hyper Island UX team

Giving a talk at UX-Bristol Meetup with my coworker Jess Carver on how to solve any problem using Design Thinking + advise to our younger selves.

New Product/Service Launch Strategy of the Year | Drum Award for BOXT where I was part of the conversion rate optimisation team as a Product Designer.


“Jules is a real force of nature – she not only is a talented product designer with a careful eye for detail, she is also a gifted service designer. Jules can also expertly lead user experience research, as I have witnessed while working with her on a high-profile cross-government engagement. No matter how complicated the challenge, Jules approaches problems with a smile and determination. She is a fantastic team-player.”

Emily Franzini, Senior User Experience Researcher

“I have worked with Jules over the last 8 months and I have been very impressed with her knowledge, approach and professionalism when managing all our UX, EX, UI, and Research needs. I found that Jules’s attention to detail has been outstanding. Her knowledge of our users and the product really does translate into generating significant value for not only for our customers but also for the wider  business and across all our brands.”

Simon Brent, Digital Product Owner / CI

“Whilst at Mentally Friendly, I worked closely with Jules on a number of high profile projects. In addition to her talent as a designer, Jules is extremely reliable. Her ability to hit the ground running with briefs and push outcomes further than expected, providing finely tuned, user-centric designs, makes her a valuable asset to any design team. Her warm and welcoming attitude made the studio a great place to work and put clients at ease. I wouldn’t hesitate to recommend Jules to any agency looking for a forward thinking, passionate and skilled designer and I hope to work together again in the future.”

Amelia Marriott, Design Director