Hi, I’m Jules – a Senior Product Designer.
My strength lies in rapid prototyping and end-to-end product design. I am a maker who loves designing experiences and leading multidisciplinary workshops. I believe that successful products come from a shared understanding of a problem and a user-centric approach to solutions.
My values are clarity, empathy and growth and these ideals guide my approach to problem-solving.
I’m educated at Hyper Island, learning UX in the world-leading industry specialist school & UGL. In the last 6 years, I’ve worked with over 15 amazing clients across 3 continents.
Work
I blend research, design thinking, leadership, experience & product design, team development and strategy skills to achieve business results.
Philosophy
The team needs
To create exceptional customer experiences, embrace and support the individuals who make up the team first – then we can count on the team to nurture and grow the interactions for our users.
As Richard Branson says, “Loyal employees in any company create loyal customers, who in turn create happy shareholders”.
The user needs
Understanding and validating the core needs of the people we’re designing for. What are they dreaming of and how can the digital service or product help solve problems these humans have.
The business needs & vision
Creating and visualising a crystal clear vision that the whole team can work towards. In every project, we need to define the ultimate dream scenario. Looking at this with a tangible lens, what would the ideal output and outcome look like on this day 1 year from now? 5 years? What needs to happen for this to be the reality? Let’s come together and clarify how could we measure it before strategy definition!
Embracing complexity
We explore the key to complex systems, and accept uncertainty and the fact that complex system problems demand complex solutions.
How I work
Team setup
“There’s no team without trust,” says Paul Santagata, Head of Industry at Google. The two-year study on team performance, revealed that the highest-performing teams have one thing in common: psychological safety, the belief that you won’t be punished when you make a mistake.
Understand
Project context mapping
Project framework mapping
The 5 whys
Project canvas 1 pager
Challenging brief
Success metrics
Empathy
Generative research
Stakeholder interviews
Define
Strategy canvases
Root problem framing
Target group definition
Ideate
Vision framing workshops
Design Studios
Target group definition
Experiment
Low fidelity prototyping
High fidelity prototyping
Experiment metrics formulation
Test/learn
Recruitment
Concept testing
Usability testing
Delivery
Building the thing right.
Prioritisation/realist workshops
Story-mapping
Backlog creation
Growth
Feedback stream
Analytics and metrics
Funnel / conversion rate optimisation
Summary
“Working with Jules always feels like a collaboration, shes has great ideas of her own but always open to other opinions and adapts where shes sees fit. I've been enjoying the usage of figma, miro and notion as initiated by Jules”
“Jules has a keen eye for how details fit into the bigger picture and a talent for all design tasks, from iconography through to multi-application holistic design. Jules has an inquisitive mind, seemingly endless patience and a boundless enthusiasm to absorb tasks outside of her normal remit.``
“Working with Jules always feels like a collaboration, shes has great ideas of her own but always open to other opinions and adapts where shes sees fit. I've been enjoying the usage of figma, miro and notion as initiated by Jules”
“Lorem”
APPROACH
Making your team thrive with feedback
In this Medium article I am sharing how to faciliate a session to uncover blindspots and give peer feedback in your team – even remotely.
