COMPLEX MENUS”]
Background
hungryhouse is one of the leading players within the highly competitive ‘on-demand’ economy, acting as a food ordering platform for hungry millennials. Consumers can browse restaurant menus and customer reviews, then purchase a takeaway food delivery within a few clicks. Part of Delivery Hero, the world’s largest online food ordering network, hungryhouse boasts over 10,000 UK restaurant partners, championing the ease of discovering an array of new cuisines or finding local favourites, wherever a customer happens to be.
Brief
hungryhouse engaged with MF with a clear brief of the most pressing issues affecting the brand: brand differentiation, mobile conversion & consistency among products.
My Role
Designer
Supporting the Design & UX Lead & Creative Director
Lessons Learned
Android VS iOS pattern libraries
Nearly 80% of their traffic came from a device, and although customers who download and order with an app are more likely to repeat purchase, there were significant challenges that came with this.
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along with clear pricing and error states.
